Better than toothpaste

Yep. We said it. And we have a feeling you’ll be saying it too while you walk around with a silly (and blindingly bright) smile on your face.

Unpaste™ Tooth Tabs are about to change the way you brush your teeth for the better. Gently powerful polishing ingredients in each tablet-sized force of nature reveal a brighter, whiter and healthier-looking smile, without the filmy feeling—or the plastic tubes—toothpaste leaves behind.

Woman holding fluoride mint Unpaste toothpaste tablets

How to use Unpaste

How to brush with Unpaste

WHY

Tiny tabs. Mighty benefits.

Here are just some of the many things to love about Unpaste:

Effective. Our tooth tabs gently polish your teeth with cellulose, leaving fewer places for bacteria to attach. And less plaque and tartar buildup leads to healthier teeth and gums. Hooray! In fact, a clinical study showed significant plaque reduction after just 14 days of using our tooth tabs.

Safe. Unpaste™ is made in Europe and FDA registered. Our tablets meet strict EU health standards and are certified by Aktion Zahnfreundlich, a German organization responsible for reviewing oral hygiene products.

Less abrasive. Unpaste™ protects your teeth and gets them squeaky clean for that “just-after-the-dentist” feeling. A clinical study showed that our tooth tabs, with their low abrasion (or RDA) value, removed plaque as well or better than toothpaste with higher RDA values.

No fluff. Our tooth tabs contain no preservatives, SLS, sodium saccharin, artificial colors, aluminum or nanoparticles.

Choice. Pick mint or cinnamon in fluoride and non-fluoride versions. (Not that we’re bragging, but ours was the first fluoride tablet in the United States.)

Good tasting. Just the right amount of fresh and clean. No weird aftertaste or filmy feeling.

Vegan & cruelty free. We don’t use animal-based ingredients or test on animals.

Sustainable. We use waterless, carbon-neutral manufacturing and no-waste, compostable (certified by TUV OK Compost) packaging made from paper and corn starch and printed with organic soy inks.

Carbon Neutral Smiles

Our Emissions-Offsetting Adventure

Unpaste™ works with Climate Partners to calculate our product's carbon footprint, mitigate unnecessary emissions, reduce existing emissions, and offset unavoidable emissions. Our product is carbon neutral.


Emission sources are reduced throughout the product's life cycle, from material acquisition and pre-processing, to production, distribution, storage, and disposal of the product's packaging.

a cartoon image of a plant sprouting. Imaged sourced from https://www.flaticon.com/

WHAT

Only the good stuff

We make our tooth tabs with simple, quality ingredients that are good for you and the planet. 

They contain zero preservatives, SLS, sodium saccharin, artificial colors, aluminum or nanoparticles. Unpasteis also gluten free and made with waterless, carbon-neutral manufacturing.

Here’s the complete list of our ingredients:

Microcrystalline cellulose polishes your teeth and helps prevent plaque from forming.

Sodium bicarbonate (baking soda) adjusts the pH and works as a gentle polishing agent.

Silica helps to remove any soft plaque.

Amisoft (sodium lauroyl glutamate) is a gentle rinsing agent that helps flush what you brush into the sink.

Magnesium stearate is a plant-based ingredient that helps bind the other ingredients into tablet form.

Natural mint flavor (from mentha arvensis leaf oil) and menthol gives the mint-flavored tooth tabs a fresh, cool taste.

Natural cinnamon flavor (from cinnamomum cassia leaf oil) adds a warm, sweet and spicy taste to the cinnamon-flavored tooth tabs.

Xanthan gum is a natural thickener and gelling agent that gives our tooth tabs their consistency and texture.

Stevia is a plant that provides a natural touch of sweetness.

Citric acid regulates the tablet’s pH so it’s gentle on sensitive gums.

 

WHO

Our founders

Lin and Patrick are two friends who joined forces to bring the world’s greatest tooth tab to North America. 

They want everyone to ditch toothpaste for the good of the planet and teeth everywhere.


Two things that make us happy:

  • 1. Healthy teeth

  • 2. A planet with less plastic

We believe better doesn’t need to mean more complicated, and that sometimes the best solutions are inspired by the past. Our tooth tabs have been available in Europe for more than a decade. We’re the U.S. partner of Denttabs, GmbH. (They’ve been in the tooth tabs business since 2003.) You can find our better-than-toothpaste products online and in brick-and-mortar retailers across the country. Check out the growing list here. Have questions? Reach out to info@unpaste.us.

 
 

BUY

Where to buy Unpaste

You can buy direct from us or you can shop for our tooth tabs online and in person in more than 200 stores around the United States.

Check out the full list to find your favorite retailer.

 

SELL

Sell Unpaste

Want to sell Unpaste in your store? We love that idea!

Our tooth tabs are available for wholesale purchase in bulk and in boxes of compostable packs. To become an Unpaste™ retailer, tell us about your business and why you think our brand is a good fit. You can also request a free sample.

 
 

FAQ

Q. What’s in Unpaste Tooth Tabs?

We make our tooth tabs with simple, quality ingredients that are good for you and the planet. They contain zero preservatives, SLS, sodium saccharin, artificial colors, aluminum or nanoparticles. They’re also gluten free. Here’s the complete list of ingredients:


  • Microcrystalline cellulose polishes your teeth and helps prevent plaque from forming.

  • Sodium bicarbonate (baking soda) adjusts the pH and serves as a gentle polishing agent.

  • Silica (silica) serves as a cleaning agent and helps to remove any soft plaque.

  • Amisoft (sodium lauroyl glutamate) is a surfactant that combines the dissolved proteins and fats with water to flush them out while rinsing. 

  • Magnesium stearate is a plant-based ingredient that helps bind the other ingredients into tablet form.

  • Natural mint flavor (from mentha arvensis leaf oil and menthol) provide a fresh, cool taste in the mint-flavored tooth tabs.

  • Natural cinnamon flavor (from cinnamomum cassia leaf oil) provides a warm, sweet and spicy taste in the cinnamon-flavored tooth tabs.

  • Xanthan gum is a natural thickener and gelling agent that gives our tooth tabs their consistency and texture.

  • Stevia is a plant that provides a natural touch of sweetness.

  • Citric acid regulates the pH.

Q. For the fluoride version, how much fluoride is in each tab?

A. There is .62 mg of fluoride in each fluoride tooth tab.

Q. Will Unpaste Tooth Tabs make my teeth whiter?

It’s definitely possible, but it’s not because of any specific bleaching ingredients. Unpastepolishes your teeth to a high gloss, which increases how much light is reflected. This makes them look shinier, just like after you leave the dentist. Our tooth tabs also help remove tea, coffee, red wine and nicotine stains so your smile appears brighter and whiter.



Q. Do Unpaste Tooth Tabs expire?

The official expiration date for the fluoride tabs is three years after production, but the fluoride-free tabs only lose a bit of flavor over time and don’t expire.



Q. What’s your packaging made of?

We use post-consumer-waste-recycled paper with an interior biofilm coating made from non-GMO lactic acid. It’s fully compostable and printed with soy inks.

Q. What kind of certifications does Unpaste have?

Unpaste™ tooth tabs are made in Europe and FDA registered. We meet strict EU health standards, Aktion Zahnfreundlich, a German organization responsible for reviewing oral hygiene products, found Unpaste™ to be safe and effective. Unpaste™ is also Leaping Bunny certified and our packaging is certified for industrial compost, meaning it’s been proven to degrade 90% after a maximum of 90 days.

 

Q. How many tooth tab flavors do you make?

Right now, just two—mint and cinnamon. But more (plus new products) are on the way!




Q. Is Unpaste vegan & cruelty free?

Yes. We don’t use any animal-based ingredients and never, ever test on animals. Unpaste™ is also Leaping Bunny certified.




Q. Besides being plastic-free, how else is Unpaste better for the environment than toothpaste?

We use waterless, carbon-neutral manufacturing and don’t add any water to our tooth tabs.

Q. Do Unpaste tooth tabs foam?

Nope. Foam doesn’t clean your teeth AND it requires chemicals like sodium lauryl sulfate and diethanolamine (DEA) that can cause canker sores and disrupt hormones. We leave the foam to fancy coffee drinks for a better brushing experience.




Q. I want my local grocery or health food store to sell Unpaste. How can I help make this happen?

Aww, thanks! The best way is to have them fill out this form so we can give them the inside scoop and a free sample. Or they can email us here.

Q. Why are Unpaste tooth tabs the world’s greatest?

Our tooth tabs may look simple from the outside, but they’re the result of tireless trial and error to get the taste and consistency just right. They crush easily, but aren’t chalky or grainy. The taste is subtle and fresh. They don’t foam or fizz or do anything weird in your mouth. If you’re switching from toothpaste, we bet you’ll find them surprisingly normal.




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